Sponsored by The Northwestern University's Feinberg School of Medicine and the Northwestern University Clinical and Translational Sciences (NUCATS) Institute in collaboration with the Association of Clinical Research Professionals (ACRP). John Needham has 32 years of experience in the fields of business development, healthcare relationship marketing, patient accrual, compliance and retention. He currently leads the consulting company, Patient Recruitment Strategy, LLC for the development of global patient recruitment and retention programs for Phase II through IV clinical trials. In addition, he is the General Manager and Founder of PatientQuest, a clinical trial marketing research firm. Prior to forming Patient Recruitment Strategy, John was responsible for global patient recruitment and retention at Johnson and Johnson Pharmaceutical Research and Development. He was the Co-Founder and President of Alliance Marketing Services Group, a firm specializing in the development and implementation of direct marketing programs in healthcare. He has served in senior management positions at Telerx Marketing, TeleSpectrum Worldwide, PharmaKinetics Laboratories, Acurian and Pepsi Cola USA. John also is a certified Trainer in Leadership and teaches a course entitled “Essentials for Leading Clinical Development Teams”. Listening to Patients: What Focus Group Research Has Taught Us About Motivations and Barriers to Clinical Trial Participation presented by John Needham, President/CEO, Patient Recruitment Strategy, LLC When surveyed, many patients indicate they would like to be offered all possible treatment options, including clinical trial participation. Yet many never join a study for a variety of reasons. This presentation will present two years of research completed to uncover the barriers and the motivators for patients to join a study and to complete their participation. 1. Create and communicate the study’s Value Proposition
2. Identify and take steps to resolving the barriers to study participation
3. Review examples of educational/support study materials for patients and their family which produce positive reinforcements at every visit
For more information on this event to to be included on our mailing list for future activities, please email us at nucats-ed@northwestern.edu. For questions during the conference on Friday, May 16, 2008, please call 312-926-2383.
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